CRM stands for Customer Relationship Management. Businesses use CRM technology to help them understand their audience better, including current customers, prospects, and even past customers. Ultimately, a CRM helps to efficiently manage customer relationships in order to streamline sales and improve profit.
Customer Relationship Management Marketing (CRM Marketing) helps you streamline sales and deliver a better customer experience. Specifically, it’s a variety of tactics and strategies, often using software, that help to build customer loyalty and help you manage relationships with customers. The purpose of CRM marketing is to retain customers and increase revenue.