What Is CRM Marketing?

CRM stands for Customer Relationship Management. Businesses use CRM technology to help them understand their audience better, including current customers, prospects, and even past customers. Ultimately, a CRM helps to efficiently manage customer relationships in order to streamline sales and improve profit.

What is CRM Marketing?

Customer Relationship Management Marketing (CRM Marketing) helps you streamline sales and deliver a better customer experience. Specifically, it’s a variety of tactics and strategies, often using software, that help to build customer loyalty and help you manage relationships with customers. The purpose of CRM marketing is to retain customers and increase revenue.

Why You Need CRM Software for Marketing

When it comes to lead management, organization is a must. And there are a lot of moving parts that go into managing leads, making it difficult for sales teams to keep up with them (while also failing to prioritize the right activities in their day-to-day). This is where CRM software comes into play: CRM software can help fix organizational problems within your company and make it easier to build brand loyalty and retain customers.

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How a CRM Can Benefit Your Business

CRM software and marketing benefits both small and large businesses in several ways, including:

  • CRM marketing software serves as a platform that stores contacts, activities, schedules meetings, and opportunities for an agency and business, making everything easy to find.
  • Customer information in your CRM can be accessed from multiple locations.
  • Sales teams can efficiently plan and manage their time to be the most productive. This takes the element of planning out of the day, resulting in more time spent with different clients, closing on more sales, and growing more relationships.
  • CRM software can help streamline the entire sales process. CRMs are a useful tool that can process orders and prepare information for customers. Again, this eliminates some of the heavy-lifting your sales team does so they can spend their time creating new leads.
  • CRMs have the capacity to be loaded with customer information. Meaning that your team can analyze and target the needs of customers more accurately. This builds strong, lasting customer relationships in the long-run.

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Choose the Perfect Auto Dialer System

Our CRM marketing technology at Ricochet360 offers you a unique advantage by allowing you to:

Engage Prospects with Automated Emails and Text Messages

Generate more responses with less effort. Using Ricochet360’s built in engagement cadence, send relevant messages at the right time to generate return calls, sms responses, and emails while you sleep.

Increase Contact Rates with Automated Cadence

The average lead only receives 1.5 call attempts on average. With Ricochet360’s progressive dialer agents automatically engage the right leads at the right time utilizing intelligent call cadence resulting in more contacts and more calls.

Gold Standard Hosting 99.9% Uptime

Ricochet360 is hosted in the Amazon cloud using the top of the line infrastructure.

Capture & Track Leads

Capture leads in real time from any lead form or partner using our user friendly API. Keep your agents super-productive and successful using our fast, accurate, and easy to configure lead management tools.

Automate Lead Assignment

Ricochet360 can distribute leads to your sales teams based on skills, availability or pooling. Provide fast, high quality responses that fully engage your leads and maximize conversions.

Develop and Manage Call Campaigns

Make sure leads are called quickly and regularly. You can automate 95% of your sales workflow so agents don’t even have to dial the phone – Ricochet360 does everything but speak!

Engage Prospects with Automated Emails and Text Messages

Generate more responses with less effort. Using Ricochet360’s built in engagement cadence, send relevant messages at the right time to generate return calls, sms responses, and emails while you sleep.

Increase Contact Rates with Automated Cadence

The average lead only receives 1.5 call attempts on average. With Ricochet360’s progressive dialer agents automatically engage the right leads at the right time utilizing intelligent call cadence resulting in more contacts and more calls.

Capture & Track Leads

Capture leads in real time from any lead form or partner using our user friendly API. Keep your agents super-productive and successful using our fast, accurate, and easy to configure lead management tools.

Gold Standard Hosting 99.9% Uptime

Ricochet360 is hosted in the Amazon cloud using the top of the line infrastructure.

Automate Lead Assignment

Ricochet360 can distribute leads to your sales teams based on skills, availability or pooling. Provide fast, high quality responses that fully engage your leads and maximize conversions.

Develop and Manage Call Campaigns

Make sure leads are called quickly and regularly. You can automate 95% of your sales workflow so agents don’t even have to dial the phone – Ricochet360 does everything but speak!

Deliver an Improved Customer Experience with CRM Marketing

Ricochet360’s CRM software has many features that a full agency or business can take full advantage of. And the best part? Our tools are easy to use, which can draw immediate results in a short amount of time. We offer customizable lead management, personalized options, and a fully functional integrated system to set you up for success. Our CRM outshines competing softwares and improves your sales productivity with our exclusive features. Get organized and never miss an opportunity.

Get started with CRM marketing today.

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CRM Marketing: Frequently Asked Questions

What is the CRM marketing definition?

The CRM marketing definition is a variety of tactics and strategies, often using software, to help you streamline sales and deliver a better, more efficient customer experience. The purpose of CRM marketing is to retain customers and increase revenue. Using a CRM in marketing ultimately helps you to retain customers and build brand loyalty.

What is CRM in marketing?

A CRM is a technology that helps you manage your company’s customers and relationships (including current customers, prospects, and past customers). A CRM and marketing uses specific tactics to help your company stay connected with its customers and increase profitability.